Double JJ Resort In Rothbury Named Employer Of The Month For August 2026

August 1, 2026

Resort Offers Wide Variety Of Amusements, Aquatics And More

Two women posing beside a framed award poster and a red wagon with yellow wheels in a barn-like setting

Tucked away in the heart of West Michigan, the Double JJ Resort is more than a destination. It’s a place where history, hospitality and people come together to create unforgettable experiences for guests and meaningful careers for employees.


Originally welcoming guests in 1937 as the Jack & Jill Ranch, the property has grown and evolved for nearly a century. Today, under Antler Bar Amusements LLC, Double JJ Resort continues to honor its rich heritage while expanding its offerings and impact.


From aquatics and food & beverage to equestrian services and large scale events, the resort spans multiple departments and provides diverse employment opportunities within the hospitality and tourism industry.


At the core of Double JJ Resort’s success is a strong commitment to its people. The resort’s values of Pride of Ownership, Protection of Assets, Profitability and Culture, are more than words. They guide daily operations and set expectations for how associates are supported and valued.


The resort’s leadership places a strong emphasis on creating a workplace culture rooted in inclusion, respect, security and satisfaction, while also promoting growth and advancement from within.


Despite employing nearly two hundred seasonal staff, Double JJ Resort maintains a close knit, family like atmosphere. Employees consistently speak highly of the work environment, noting great benefits, supportive leadership and long term career potential. In fact, one associate has worked at the resort for over 50 years, a powerful testament to the loyalty and sense of belonging the organization fosters. Seasonal and long-term employees alike are encouraged to build careers, not just jobs, at Double JJ.


What truly sets Double JJ Resort apart is its scale and uniqueness. Each year, the property hosts more than 50,000 guests in a single week for a major music festival, while still delivering personalized, high quality service throughout the season. Adding to that uniqueness, limited on-site housing opportunities allow some associates to live and work on the property, making employment accessible and affordable while strengthening the resort’s sense of community.


Double JJ Resort also values strong partnerships. Their continued collaboration with Michigan Works! West Central, including participation in career fairs, the Work Experience Program and the On the Job Training (OJT), demonstrates a commitment to workforce development and connecting job seekers with meaningful employment opportunities. The resort looks forward to continued involvement in these programs and exploring additional opportunities that benefit both current and future associates.


With a legacy nearly one hundred years in the making, a people-first culture, and a dedication to both guests and employees, Double JJ Resort exemplifies what it means to be Employer of the Month. Their story is one of tradition, teamwork and opportunity making them a valued employer and partner in West Michigan.


If your business is interested in learning more about how Michigan Works! West Central’s programs and services can benefit your company

and your employees, contact our Business Services team at MWWC.org/Employer-Resources.

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